Tuesday, October 9, 2012

Deliciously Making a Difference

By Suzanne Kashuba 
They love to bake. And they support the important cause of breast cancer research by walking in the American Cancer Society’s “Making Strides Against Breast Cancer” event each fall. So in 2006, a group of WNED employees began what is now an annual tradition, the “Making Strides against Breast Cancer Walk & Bake Sale,” held this year on Sept. 28 in the WNED cafeteria.
Good Food is Key: “We knew the people here love food and goodies, so it was a good strategy,” says WNED’s “Making Strides” team leader Beth Critoph, manager of learning and technology. Indeed, the 2012 event raised a record amount.clip_image004

The Cause is Personal: It’s a passionate cause for Critoph, who participates in honor of her mom, a breast cancer survivor, and in memory of WNED Vice President Dawn Hamilton, who lost her battle with breast cancer in 2011.

Support from the Top: This six-year tradition involves the entire WNED family. Here, President and CEO Donald K. Boswell lends his support.

Culinary Treats: About 10 WNED employees contributed their culinary talents and many more purchased delectable homemade specialties.
The Pink Ribbon Goes To…: Artisan baker Lynn Urban of LuLu Creations, wife of WNED employee Jerry Urban, donated special clip_image006pink ribbon cookies and cakes. Her carrot cakes are among the most popular items at the bake sale.

Toward a Brighter Day: For several years, the day of the walk has dawned dreary, cold or rainy and 2012 was no exception. “But the mood is always upbeat and it’s great to see the survivors. Remembering her mom and colleague, “I think of how strong they were. If they can face that clip_image008challenge, I can walk in the rain for an hour.” --WNED’s Beth Critoph

Off to Make a Difference: Two WNED employees (Beth Critoph and Barb Halvorsen) joined nearly ten thousand Western New Yorkers in the 3-mile “Making Strides” walk in downtown Buffalo on Sunday, Sept. 30, 2012. The Buffalo area raised $650,000!
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